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Google have been reaping havoc in the world of SEO (Search-Engine-Optimization) with 2 recent updates to their search algorithm code named Penguin and Panda. The latest version of Panda (3.6) and the Penguin update were rolled out in close succession leaving SEO’ers bamboozled as websites experienced major fluctuations in rank, some dropping off results entirely.

Nothing ever changes (much)….

There has been a lot of speculation and hype surrounding these latest updates and exactly how the algorithm has changed. Even in all this turmoil, truth is not much has.

Googles over riding premise; what they want, has and will continue to remain constant. They want to deliver the most relevant, high quality search results to their users. If you remain focussed on that and give Google what they want, when changes inevitably occur your rankings will prosper.

Tactics Vs Strategy

Most affected by the latest updates were those SEO exponents focussed on tactics. Fall out from Panda and Penguin included…

• Those relying on SEO automation tools like WP syndicator or SEO Smart Links
• Websites overusing a particular blog network for back links. Build My Rank was one high profile network that got hit.
• Sites over optimizing for one keyword phrase in attempt to appear more relevant. This tactic is often know as keyword stuffing and was targeted by Penguin.

Tactics such as these may get you ahead in the short term, but long term you will fall foul. Just like the athlete using performance enhancing drugs, the system will catch you eventually and when it does you’ll be stripped of your glories. I would strongly suggest that you ignore all tactical fads such as the latest SEO plugin, content scraping tool or automation widget and favor a real long term strategy of simply giving Google what they want.

The long game

Its tougher playing the long game. Sacrificing the little wins now in favor of the bigger win later requires hard work and discipline. You’ll need to create genuine original content, engage visitors in conversation and build quality links to your site (by hand!)…. all of which takes longer and costs more. However when you put in some real effort and give Google (and your visitors) what they want, the rewards are well worth it….

 Sample results after Penguin;-

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SEO Sherpa Results May 2012 ~ New Campaign After 5 Days

So what do you need to do to gain top search engine rankings. Here are 5 tips for higher rankings post Penguin & Panda……

(Which coincidentally are the same tips which worked pre Penguin and Panda)

What Google Want

1. Original

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 2. Understandable

For Google to give you any chance of a top position they’ve got to understand what your site is about. Wherever possible try and keep your website on theme and focus only on one topic matter; “cookery” for example. Too many different topics will confuse Google and dilute your sites authority. Help Google by placing the keywords you want to rank for in the page title and content of your site. Please refrain however from stuffing keywords in multiple times as you will be penalized for over optimization. Once within the page title and once within the content is more than enough post Penguin. If you write for humans as opposed to search engines, you’ll do just fine.

3. Social

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The way people promote content on the internet has fundamentally changed with the advent of social media. Where as previously we would have linked to a website from our blog if we found that content to be relevant, interesting and share-worthy, that’s no longer the case. Now we will Tweet, Like, Plus or Pin it  if we want to share something cool with our network. Google are very aware of this trend, and now consider social signals with great emphasis when determining search engine positions. Do your ranking chances a favor and install social share icons on your site. If Google see that visitors are sharing your content, they can be assured that your content is worthy and they will be more likely to rank it in results.

 4. Referrable

Back links are still very powerful but should be used with care. Google Panda sort out various back link networks and de-indexed their links as they were just too powerful. Since the Panda update you should be applying a broader spread of links to your site and using extremely varied anchor text and links to multiple pages. Hundreds of links from the same source, with the same anchor text all going to your home page looks very suspect. When you promote your site from multiple properties it will appear very referable. Google will always trust a website with multiple properties linking to it over a site with one property linking to it multiple times.

5. Fresh 

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Also announced in March’s Search Quality Highlights was that Google are getting better at detecting freshness of content and are placing more recent results first. This makes perfect sense, as up to date content will typically be more relevant than 10 yeas old content and that’s why Google are placing it first. If you haven’t updated your site in sometime then get to work. Regular up to date content will please Google and keep your visitors coming back for more.

Stay up to date with all the latest SEO developments by subscribing to our VIP newsletter over at SEO Sherpa.

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Enjoyed this post? Spread the SEO “L-O-V-E” and share on Facebook, Twitter and Google+ or simply post your comments below.

What Google Want is a post from: Internet Marketing Blog by Internet Marketer James Reynolds

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Imagine increasing your influence online so you can attract bigger opportunities, better customers and larger profits.

Marie O’Riordan joins James Reynolds for a discussion about online media strategy and leveraging press and PR for greater exposure. Marie who has worked with the most famous people in the World, including Mother Teresa & Oprah Winfrey started broadcasting on National Radio & TV at aged just 13. She has since gone on to appear in Forbes, CNN, The Washington Post, NBC, Fox, ABC, USA Today, CBS, BBC and …says she’s “only just getting started!”

Listen here;-

Highlights of this podcast….

• Killer Press Release headlines that get noticed
• “The Oprah Winfrey Effect”
• Crafting ‘your’ story for total engagement
• Why not all publicity is good publicity
• The 2 minute You Tube video that the press sent ‘viral’

….and much more!

Post your comments below

The Oprah Winfrey Effect – Online Media, Strategy For Champions With Marie O’Riordan And James Reynolds is a post from: Internet Marketing Blog by Internet Marketer James Reynolds

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Business is a team sport. If you want to grow you must get good at hiring, training and inspiring your team. Without a strong network of suppliers, outsourcers and staff around you your business will suffer constraint. In this video, and extract from a recent outsource online marketing webinar, we discuss;

Outsource Online Marketing For Business Growth Video is a post from: Internet Marketing Blog by Internet Marketer James Reynolds

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It seems like 2011 has passed faster than any other year, I guess when you are having fun in your business time just flies. The year twenty eleven offered up so many valuable experiences that have moved my business forward and in this blog post i share with you some of the most impact full.

Get out from behind the computer

Industry events were high on my agenda this year and will continue to be in 2012. In October I travelled to Australia to attend James Schramko’s Fast Web Formula event and just 2 weeks ago we ran a very successful Unlimited Power Online Internet Mastery Workshop here in the UAE. There are very few things that can reenergize your business quite like a “Live” event, add to that the networking opportunities that occur when you fill a venue with like minded speakers and attendees all hungry to learn, events really can provide a catalyst for new growth.

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Andrew Lock, Me and David Bullock on the panel at UPO 2011

Next year, I am scheduled to travel at least once per quarter either for private mastermind groups or to attend specialist seminars. Networking and continued education will be a major focus for me in 2012.

Specialize

My business has evolved this year and it has been built around a philosophy that multiple specialized businesses will always trump one general business. Your prospects will gravitate towards a specialist, safe in the knowledge that they only focus on one thing. When you specialize, businesses that were once your competitors as a generalist can now be your allies.

My consultancy business the Web Reactivators started its existence as a broad online marketing agency. The business always did very well but occupied a crowded market place competing against other agencies, website designers, SEO firms, social media agencies and the like. A few months ago we decided to focus only on SEO and the business has grown considerably since. Why? Because now we are able to partner with (not compete against) website designers, brand agencies and social media managers who can offer our non competing service to their existing customers.

Build a real business

The internet marketing space is renowned for shoddy products sold by marketers looking to cash in on the dreams of innocent consumers. The industry had grown a bad reputation and the market was voting with its feet. Many of the big “pitch fest” seminars struggled to draw a crowd and some high profile product launches passed by without the usual fuss. Why did so many fail this year? They were still playing the short game!

Real business are sustainable, they have a purpose and they solve problems, they don’t just cash in on the latest fad. The reason my SEO business has done so well this year and will continue to for years to come is that we have focussed only on the customer and how we can solve their problems better than our competitors; in this case getting traffic. We’ve worked on the philosophy that when we look after our customers they will look after the business. It’s been working pretty well so far.

Less is more (less in more out)

I focussed a lot on stripping away distractions in 2011 and my productivity went through the roof. When you have less information coming in you can put more out. Here are some of the things I trimmed away year….

• EMail – I unsubscribed from all but 2 marketers and reduced my email to less than 20 per day. With less noise in my inbox I had more time to get important stuff done.
• Software – We removed a lot of the software from the business this year. Our aim was to reduce down to the fewest of tools possible but use them as effectively as possible. To that we just asked two questions;

1. Is this tool the best tool of its type?
2. Can we live without it?……If the answer was no to either, it was removed.

• Customers – One of the best things about being a business owner is you get to choose your customers. I entered 2011 with 2 customers who were eating up my resources and taking energy away from the business. I politely suggested they look at other options. They agreed and the business has been better off since.

As you enter the new year I challenge you to remove anything that is non essential in your life, with less distraction you will feel lighter and get more done.

Start with the end in mind

I see too many people enter in to projects without first asking “what’s the point?” This year I have given a lot of time and thought to the end goal and it has made decisions in the here and now much easier. When you have a long term plan all you need to do is ask yourself “does this new thing bring me closer to the goal or not?” More often the answer is no and you don’t proceed. With so many opportunities available to us online, if you are saying no more than you are saying yes I bet my bottom dollar you are on the right track.

Surround yourself with the right people

You are an average of the 5 people closest to you. Its a strong statement but I have found it to be true. This year I have sought out and connected with more successful people than ever before. Whether it was my team, experts to interview on this blog or private masterminds I have learned so much from others in 2011. One of the best investments i made this year was in Silver Circle a private business Mastermind group run by James Schramko and would highly recommend you too look in to joining a mastermind (or creating your own) with other successful people in your industry. When you are able to tap in to the knowledge of a true mastermind group your business will surely grow.

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"Masterminding" with Andy Grand & James Schramko

BONUS tools

Whilst i have stripped away far more than I have acquired this year I couldn’t finish this post without sharing some of the tools that have impacted my business most in 2011…

1. Zen Desk – Zen Desk is a web based help desk software. I absolutely love the simplicity of the product and so do my team and customers. Getting a help desk (especially Zen Desk) will free up your time and make your customer support far more professional.
2. Live Chat – In addition to a Zen Desk help desk we also added Live Chat customer support this year too. We found that having a live chat icon on our sites not only improved our customer support but also increased conversions as visitors got the impression of a professional customer focussed organization.
3. Putler – Putler is a Paypal management software. It gives amazing sales data for your commerce transactions including top performing customers and product lines. It has allowed me to identify and focus on the most profitable areas of my business.

I hope you have enjoyed this post. I’d love to hear what were your biggest lessons of 2011…Please post your comments below and connect with me on Facebook.

An Internet Marketers Year In Review is a post from: Internet Marketing Blog by Internet Marketer James Reynolds

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Jennifer Sheahan is the Facebook Advertising expert the gurus go to. For many years Jen operated underground, using Google and later Facebook PPC to drive paid traffic to a number of high converting affiliate offers. She now finds herself very much in the limelight as a much regarded speaker and with her Facebook Advertising agency who runs Frank Kern’s, Eben Pagan’s and even Tony Robbins’ Facebook advertising campaigns.

Listen to the podcast;-

In this interview I get Jennifer to reveal some of her insider Facebook secrets…..

• How to set up a high converting campaign from scratch
• Some sneaky tips for amazingly low cost-per-click ads
• How to split test and track conversions for bigger profits
• The types of images that get the best click through rates
• The time of day you want your adverts to be showing
• Whats working right NOW on Facebook (and its different to last week)

Every day Jen and her team manage Facebook campaigns for some of the biggest names online. You can now use these very same tactics, strategies and techniques to get mind-blowing results for yourself.

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Jennifer is about to open an intensive 21 day FB Fast Start Program [Starts November]. In the program…

- Learn how to successfully manage large campaigns

- Learn how to provide a Facebook Ads service to your clients

The 21 day intensive program is possibly the fastest way to master Facebook advertising out there….

• 8 Comprehensive Facebook Marketing Training Modules
• Video, Audio, Worksheets, Recordings, Transcripts
• All of your questions answered on 3
• LIVE Q & A calls with Jen Daily access to Jen via private forum
• Private consultation & video review of your campaigns by Jen

I fully endorse Jens training and am offering a bonus to anyone buying the full Fast Start (gold) package via THIS LINK. Order via my link and receive your very own Custom Branded Facebook Fan Page designed by my team at Incredible Fan Pages.

To claim your BONUS please submit your receipt for the FB Fast Start Program to IncredibleHelpDesk.com

• Get FB Fast Start HERE
• Jen FB Ads Lab Agency

I hope you enjoyed the interview please leave your comments below….

 

 

 

How To Market On Facebook Ads Tips With Jennifer Sheahan is a post from: Internet Marketing Blog by Internet Marketer James Reynolds

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Kevin McKillop is a Local Business Marketing Expert turned Information Product Marketer. I watched close by as he developed and launched his much heralded Local Video Method Product. In this podcast he reveals how to research and develop an internet marketing product from scratch and I get him to dissect his successful Local Video Method launch.

Listen to the podcast;-

Covered in this insightful interview;-

• How to ride the wave of trends to boost your product sales
• How to crowd source ideas and the importance of mastermind
• The exact steps you need to go through before launch
• Where to find ideas for your next information product
• Tips on increasing customer life time value (getting customers to spend more)
• How to create additional products that are guaranteed to sell
• Kevin’s top tips for marketers creating their very first product

Kevin’s Local Video Method is a series of step by step video tutorials teaching you how to identify and target high-value clients and get up to 80% of them call you back. It involves reviewing the prospects website/marketing collateral/social media (the applications are endless!) using jaw dropping video’s. I have been using this strategy for some time with stunning results and have had comments back such as “Wow, the video was so impressive I watched it 6 times” and “I get cold calls all the time but no one has ever sent me a personalized video before, I had to call you back.”

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Check Out Local Video Method Here and see what resulted from the product launch steps discussed in this podcast.

Please also leave your comment on ITunes and ask questions below:

Local Video Method; Kevin McKillop Product Launch Steps is a post from: Internet Marketing Blog by Internet Marketer James Reynolds

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Regular readers will know my world really changed 2 years ago after attending the internet marketing event Unlimited Power Online.

UPO 2009 was my first real exposure to internet marketing and what I witnessed that weekend bought about changes in my life of immense proportion.

I was at that time managing a large photography studio. I had been with the business for 10 years and had helped build it from near scratch to a team of 50 staff members and several million dollars turnover. I was well-paid for my work which financed my expensive sports-car, multiple property purchases and high-spending lifestyle. The job was rewarding yet hard work, long hours and high-pressure and like many in the “rat race” the harder I worked, the more my expenses and debt grew. It was a vicious circle.

The obvious resolve was to earn more money and when I was offered a Directorship with the company I duly accepted.

Internet Marketing Event Dubai

Unlimited Power Online 2009 was spread across 2 days and included internet marketing big hitters Harlen Kilstein, Dean Hunt, Simon Coulson, James Schramko and others. I was captivated by the opportunity that the speaker’s demonstrated and sat there for the entire weekend glued to each presenter and took notes like mad.

Investing for faster results

I decided that online marketing was something I wanted to explore further. I purchased a coaching program that day knowing that to access the best knowledge fast I needed to invest in a mentor. Originally my intention was to apply internet marketing know how to the photography business, however it soon became apparent that it was a viable business in itself and soon I was working every spare hour I could on my own internet marketing ventures.

Coincidentally over the next few months, the situation with my job deteriorated. Agreements made at the out-set of the Directorship were retracted and I went 3 months without pay. This set of events reinforced to me that working for someone else offers little security and to have the future I wanted I must build my own business.

Jump and grow wings 

On 22nd March 2010 I walked in to my bosses office and told him that I no longer required his services.  This was a bold move because I had mountains of debt, around $8,000 of expenses going out each month and practically zero income.

Believing that if others can do it so can I

This was the attitude I took in to my new venture. The “average kind of guys” I saw speak at Unlimited Power Online just a few months earlier were no different to me, so if they could make this business work, I sure could too. I threw absolutely everything I had in to internet marketing, working 16 to 20 hours a day, for months living on bare minimum and trying to keep the credit card collection department at bay however possible. I lost over $100,000 when I could no longer afford to keep up payments on my two properties and I was forced to sell my sports car. They were the toughest times I ever experienced.

Inner belief and why you need a coach

On more than one occasion I was left stranded at the supermarket checkout as each of my 3 credit cards were declined. Yet despite the deepest of lows I remained sure that I would succeed; it was the only option I allowed myself. The reason I remained confident was that I had access to a mentor; a coach who had been there themselves and could guide me along the fastest path to results.

Thank fully I have done reasonably well in internet marketing since thanks to their advice. From July through to December 2010 I was able generate over $100,000 in revenue and finished the year by speaking at the same event that had inspired me 12 months before.

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Unlimited Power Online 2011

UPO is taking place again this year and this time its a full 3-day retreat in Al Ain, near Abu Dhabi on 8/9/10 December. Again, some of the leading internet marketing experts will be sharing their knowledge;-

- David Bullock

David is the co-author of Barack 2.0, a case study of Barack Obama’s successful use of social media during the 2008 presidential campaign. He will be an influential force in Mr Obama’s forthcoming campaign too. 

- Andy Shaw

Andy is a #1 Best selling author and former UK property magnet. In his 2 Self Help Master Pieces: “Creating a Bug Free Mind” and “Using a Bug Free Mind”, Andy Shaw reveals a secret for success so powerful, it made him a multi-millionaire in less than 7 months…

- Andrew Lock

Andrew Lock is the creator and presenter of Help, My Business Sucks! Show, which has become the #1 most popular marketing WebTV show in the Apple iTunes store, beating well known ‘traditional business training’ competitors like Harvard Business Review, Advertising Age, and Business Week.

- Simon Leung

Known all across the Internet Marketing industry as the “Google Insider” is one of the leading experts in maximizing search engine and traffic generation results with the world’s best search engine through Pay-Per-Click, SEO and social media

For a full list of mentors visit Unlimited Power Online

Unlike internet marketing events of the past Unlimited Power Online 2011 – The Ultimate Internet Mastery Workshop will offer the rare opportunity for you to rub shoulders with the speakers in an informal environment. Normally at events of this type speakers and attendees are separated but at UPO the mentors will be working directly with you in a small group environment. The event is focussed on providing you with an individualized business blueprint which will result from 3 days of learning and break out sessions. You will leave the event with clear focus and an actionable plan to apply to YOUR business.

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Speaking at Unlimited Power Online 2011

So who is Unlimited Power Online 2011 for?

• Small business owners interested in generating online sales for their company
• CEO’s, Marketing and Sales Managers from medium or large organization
• Budding entrepreneurs wanting to create additional income streams
• Social Media and web design professionals trying to gain an edge in business

Who is it not for?

Its not for push button business opportunity seekers. As I proved this business does take some hard work, but with the right guidance and the willingness to put in the effort the rewards offer a high return. If you are success orientated I firmly believe that this event will provide for you, the inspiration, action steps and support network you need to be successful online just as it did for me.

No matter what country you live in, if you are serious about internet marketing and somehow you can possibly get yourself to Unlimited Power Online then do it!

My Unlimited Power Online Bonus

As a way of showing my gratitude for the opportunity this event has afforded me and knowing first hand how life changing it might well be for you too, I want to make your decision really easy. If you buy your weekend pass through THIS LINK you will get a 30 minute business consultation through Skype with me, James Reynolds, to discuss any aspect of running a successful multi 6 figure a year internet marketing business. We can cover anything you like in that session and I will help you get your business in to action.

Bonus Claim

Once you order from THIS LINK  please forward your receipt to IncredibleHelpDesk to claim your bonus.

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Unlimited Power Online Review + Bonus is a post from: Internet Marketing Blog by Internet Marketer James Reynolds

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Ernesto Verdugo is considered to be the number 1 internet marketing expert and trainer in the Middle East,  he also happens to be my business partner. Ernesto has uncovered a remarkable cyclical pattern that allows him to predict the future with remarkable accuracy. What he reveals on this podcast you need to take note of as it affects everyone in the new world. Those following his advice are set to prosper.

Listen to the interview;-

In this 30 minute podcast interview Ernesto reveals;-

• Why the world will remain in “crisis” till 2023 and how he can predict with almost 100% accuracy that this will be the case.
• How businesses must innovate or die and the right business model for the post information age economy.
• The exact skills you require to succeed in these challenging times and where you can access them.
• and much more…

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James and Ernesto In Amsterdam 2011

Future Of The Internet Predictions is a post from: Internet Marketing Blog by Internet Marketer James Reynolds

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Suraj Sodha has had phenomenal success with a rather unusual marketing channel; group buying discount sites. Sites such as Groupon are typically reserved for consumer sales businesses such as Day Spas, Hair Salons, Restaurants and the likes, never before have I seen them used by an Internet Marketer.  Suraj’s Groupon Marketing Strategy is innovative and he reveals all in this podcast.

Listen here;-

James Reynolds asks Suraj Sodha to lift the lid on his Groupon Strategy and he delivers. Covered in the interview;

• The type of businesses Groupon marketing is suitable for.
• The exact steps you need to go through to get our own offers listed with Groupon.
• The mistake he made and what you need to do to avoid them yourself.
• How to turn your Groupon buyers in to life long customers.

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Suraj and James "networking" in Dubai

• Suraj’s blog – Internet Marketing Highway
• Groupon

Please leave a comment below. Suraj will be stopping by to answer your Groupon questions.

Groupon Marketing Strategy Revealed is a post from: Internet Marketing Blog by Internet Marketer James Reynolds

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David Jenyns has been quietly developing a systemised process for Search Engine Optimization in the highly competitive stock market niche, and his results are impressive.

Listen to the interview;-

(Live streaming Podcast)

In this podcast James asks some testing questions as David Jenyns reveals The SEO Method he uses for his own sites and the sites of others at his SEO agency in Melbourne.

In this podcast we cover;-

• How the recent changes at Google (Google+, the Panda update) have affected the seo-scape and how you must adapt in your business.
• How social factors are influencing the search results and what this will mean long-term for SEO as we know it.
• The core fundamentals that really make a difference in the search engine rankings and how you can take advantage of them.
• How to systemize the SEO process for maximum results.
• How SEO and Social Media work together and what you should be prioritizing in your traffic campaign.
• The killer strategies that Dave is using in his own business right now.

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To check out the exact SEO system that Dave uses in his own business…

Go to The SEO Method  

Please leave your comment on iTunes  and ask questions below:

The SEO Method David Jenyns Interview is a post from: Internet Marketing Blog by Internet Marketer James Reynolds